Budweiser’s commercial for Super Bowl LII, titled “Stand by You”, does not promote the brand’s beer, but its emergency water program, which has shipped “more than 79 million cans of clean water to areas hard-hit by natural disasters”.
The 30-second spot features real Budweiser employees at the brand’s Cartersville, Ga., brewery filling beer cans with water to be delivered to victims of natural disasters, while in the background a cover version of the iconic song “Stand by Me” performed by Skylar Grey is playing. Part of the proceeds from this single will go to the American Red Cross, which Budweiser parent company Anheuser-Busch has partnered with for more than 100 years, according to the beer-maker.
The tagline “Whenever you need us, we’ll stand by you.” – appears on screen at the end of the spot.
In 2017, Busweiser sent 2.9 million cans of drinking water to disaster areas, with 155,000 cans – most recently – to victims of Hurricane Harvey in Texas, and 207,000 to California wildfire victims.
For last year’s Big Game, Budweiser opted for a commercial telling the immigrant story of Adolphus Busch, the co-founder of Anheuser-Busch.
Super Bowl LII, which sees The New England Patriots facing off with the Philadelphia Eagles, will take place February 4, at the U.S. Bank Stadium in Minneapolis, Minnesota. It will be broadcast on NBC, but fans will also be able to watch the game online, on the NBC Sports app and website.
The national anthem will be performed by Pink and the halftime show will be performed by Justin Timberlake.