SEAT encourages people to do their thing in the latest SEAT Arona commercial.
The spot, titled “Route 66”, aims to point out how important it is to fight social pressure and follow your passion instead of following the crowd. It also conveys an empowering message to live the life you dreamed of and, why not, drive the car you want. “Friends said House. World said Kids. I said Route 66. TV said ‘Get Famous’. Lotto said ‘Get Lucky’. I said ‘Get your hands dirty’. He said this. She said that. I say Arona.” – the voiceover says, while in the background the song The Chant (Iquo Isang) by Ibibio Sound Machine is heard.
At the end of the spot, the voiceover adds the campaign tagline, “Do Your Thing”.
The new Arona, described as the “crossover built for the bold”, features a customisable roof colour, 8″ Glass Display, Full link, Wireless Charger, BeatsAudioTM system, and a series of safety systems including Blind Spot Detection, Rear Traffic Alert and Park Assist.