Haven holidays, the British company that owns and operates dozens of family holiday parks and provides caravan, touring and camping facilities across Britain in predominantly coastal locations, has launched a new advert, set to run in 2018.
The 30-second spot features two little sisters on a tricycle returning from a forest to the holiday park they have accommodation in. Donning pink heart-shaped sunglasses and similar outfits, they are watching, on their way, the kids zip-lining high up in the trees, the kids that are having fun in the pool, the families spending their time on the beach, and the kids that are buying ice cream from a kiosk situated near the amusement park, before they finally arrive at the beach.
Throughout the ad, which is soundtracked by Portugal.The Man’s hit single “Feel It Still”, it is highlighted that facilities vary by park, that height and age restrictions apply for those willing to rope slide, and that dogs are welcome at most parks (but conditions apply).
The spot ends with the voiceover saying the company’s tagline, “A breath of fresh air”.
This song by American rock band was also featured in ads for the Apple iPad Pro, YouTube TV, Vitamin Water, and in the first two trailers for the 2018 film “Peter Rabbit”.