JBL continues its “Dare to Listen” ad campaign with a new spot, starring Jerome Boateng.
The German professional footballer who plays as a defender for German club Bayern Munich is seen listening to music through the new JBL E-Series Wireless Headphones while juggling the ball on the field. A young girl is seen in the audience watching him practice and trying to get his attention. When he finally notices her, he decides to give her an autograph on the headphones, that he places on the ball, and kicks the ball to send it to her. He then turns around to leave but, moments later, realizes that his cute fan only wanted the headphones as she threw the ball back at him.
The song used in the commercial is the instrumental song “Sleep Walk”, written, recorded, and released in 1959 by American rock and roll music duo from Brooklyn Santo & Johnny, comprising brothers Santo and Johnny Farina.
Boateng serves as a Global Brand Ambassador for JBL and other HARMAN audio brands since 2015.