British department store group House of Fraser wants to “Bring Merry Back” in its 2017 Christmas campaign, that
aims to recapture this holiday’s magic in a spot featuring directing duo Vaughan and Anthea.
The advert, set to the rhythms of the 1970 hit single “Who Took The Merry Out Of Christmas” by The Staple Singers,
and directed by Vaughan and Anthea themselves, features the two sisters reuniting after more than 20 years apart and falling back into their younger selves, reminded of the joy that Christmas can bring. They are also taking a trip down the memory lane with lots of events they were living vividly as kids, such as the writing of endless wish lists, the day they were decorating the Christmas with paper chains while wearing stick-on Santa beards, the moment they were leaving a snack for Santa outside, and more.
The two are also seen unwrapping their Christmas gifts and sharing their joy of beeing together by going in a
night and dancing all night long in the sparkly dresses they got for Christmas.
House of Fraser encourages people to “throw out the rule book”, “leave behind the endless to-do lists and last-minute worries” and let themselves have a little more fun and make sure they bring merry back, just like Vaughan and Anthea did.
Vaughan and Anthea are British music videos and television commercials directors, famed for their work in music videos in the 80s and 90s. George Michael’s “Fast Love”, Simply Red’s “If You Don’t Know Me By Now”, and Jamiroquai’s “Space Cowboy” are only some of the music videos they’ve worked on.