Clarins showcases, in its latest ad, the SOS face masks, presenting them as “a must-have mask for every skin type and emergency”.
The 20-second spot, set to the rhythms of “Lucky You” by Belgian singer Alice on the roof, features three models
applying the SOS masks, namely the SOS Hydra, which is a “refreshing hydration mask” with leaf of life extract, for dehydrated skin, the SOS Pure, which is a “rebalancing clay mask” with alpine willow herb extract, for oily skin, and SOS Comfort, which is a “nourishing balm mask” with wild mango butter, for dry skin.
The advert ends with the tagline “Targeted solutions for beauty rescue”.
The SOS masks are available in confections of both 75ml and 100ml at £30 and £40, respectively.