Warburtons continues its “From Our Family To Yours” campaign with a new TV advert, titled “Pride and Breadjudice”, starring Peter Kay.
The spot, which debuted on Saturday, October 7, on ITV, features comedian Peter Kay pitching a movie idea to Warburtons chairman, Jonathan Warburton, and pocketing, in the meantime, as many baked goods as he can. “It’s an epic tale of passion, flour and a woman stood on a hill.” – Kay says, talking about his idea for “one of those steamy period dramas”, “Pride and Breadjudice”. The heroine, Ellen, who dreams of a life dedicated to baking seeded batch loaf, is advised by her father to get married. Kay shows up at her door, introducing himself as Thomas Warburton, a dashing seed salesman from Bolton (who was also the founder of Warburtons) and she is overcome by “his intimate knowledge of seeds and his fancy footwork”. The film also includes references to the BBC One drama series Poldark, with Kay appearing dressed up as hunk Aidan and posing with scythe, and to the 1990 film Ghost, he and Ellen swapping pottery for a lump of dough. The soundtrack music from his film has been kept, though, so we get to hear “Unchained Melody” by The Righteous Brothers playing in the background.
The advert, created to celebrate the 141st anniversary of the bread company and inspired from the “true story behind Warburtons’ beginnings as a family business, was done by creative agency WCRS.
The campaign also includes activity across out of home, digital, social and PR.
Peter Kay follows, thus, in Sylvester Stallone’s footsteps with his appearance in the new Warburtons advert.