Vodafone has launched a new commercial aiming to show “how human interaction remains constant while technologies evolve over time”, which also introduces a new logo, strapline and campaign.
The 60-second spot, titled “Hello”, produced by Ridley Scott Associates and directed by Caspar Balslev, features greetings in various languages from the 36 countries in which the company operates and ends with its new strapline, which reads “The future is exciting. Ready?” The first part of the strapline is presented in local languages with the second part,”Ready?”, presented in English.
The new Vodafone logo, designed by Brand Union, places much greater emphasis on Vodafone’s “speech mark”, which will now appear as the central graphic focus and will be overlaid on all marketing and marketing communications activity.
The ad, soundtracked by the 2014 single “Changing” by British record production duo Sigma featuring English singer Paloma Faith, is shown in countries around the world from October 6.