Sonos has launched a new ad campaign promoting its new Sonos One as “the smart speaker for music lovers”, that allows people to play and control their music with their voice.
One of the spots, titled “From Heartbreak to Healing”, features a teenage boy crying in his room after a breakup.
He asks the virtual assistant to play “Incomplete Kisses” from Sampha and, surrounded by things that remind him of his ended relationship, he looks at a piece of paper with a heart drawn on it and two initials inside of it. When his mother knocks at the door, he starts hiding all his “personal” stuff and asks for hardcore music to play. (At this point, the track “New Jersey Devil” by Ho99o9 begins). His mom, realizing what he’s going through, asks for the last song to be played and stays with him, without saying another word, to show her support.
The new Sonos One, with Amazon Alexa built right in and music from 49 music services, including Amazon Music Unlimited, pandora, tunein, SiriusXM, and others. will be available October 24. At the moment, you can pre-order it