Samsung shows you How to move freely without missing a beat in its commercial for Gear IconX, the cord-free wireless earbuds that will be launched in 2018.
The 30-second spot features a young woman who puts the Gear IconX on and starts listening to music while she’s doing yoga in her backyard. As she sets out to do this relaxing activity, she decides to change the initial song (“Klipspringer Ukulele” by Man Gwanani – appearing on the album “African Ukulele (Fun and Heartfelt Instrumentals)”) and play the next track, which she can do with a double tap on the device. The following song is “Avalanches of Sun” by Warner/Chappell Productions, included on the album “Big Shiny Synths: Euphoric Electronic & EDM”. The ad also highlights that Gear IconX can be also used to make calls, as the woman answers a phone call.
“Listen to music & make calls without wires” – is the final onscreen line before the tagline “Go beyond fitness” appears.
The Gear IconX earbuds, which are designed to stay securely in place, ensuring – thanks to their ergonomic design – that you feel comfortable wearing them, work as standalone media players when you upload music from your phone, according to the manufacturer. In order to play playlists, navigate tracks, and turn up the volume, you just have to tap or swipe, without having to take out your phone. Moreover, thanks to its built-in Running Coaching feature, the Samsung Gear IconX helps you stay focused while running, thanks to its Auto Tracking mode, it logs your time, distance, and calories burned while you walk or run.