“Chocolate never felt so good.” – this is the message conveyed in the latest commercial released by the chocolate brand GODIVA, promoting its new Masterpieces collection, described as “a line that transforms the brand’s iconic and artisanal chocolate offerings into an enjoyable, everyday experience”.
The 30-second spot showcases three of the best-selling signature chocolates sold in the boutiques, which symbolize important milestones in GODIVA’s rich, Belgian heritage, from the bold Dark Chocolate Ganache Heart representing the first-ever boutique in the “heart of Belgium,” to the creamy Milk Chocolate Hazelnut Oyster, symbolic of the founding family’s love for the seaside and the brand’s second store location in the seaside resort town of Knokke, Belgium, and the Milk Chocolate Caramel Lion, which celebrates GODIVA’s appointment to the Royal Court of Belgium.
Clips displaying the chocolates alternate with various other images holding a symbolic meaning, such as a woman lying in a field of violet flowers, a man diving into the sea, a woman in a long red dress standing on a white horse, a woman running on the beach, white horses galloping through the ocean.
The song playing in this commercial is “Love Taking Over by Tin Drum Music.
GODIVA’s Masterpieces collection is now available in food, grocery and drugstores nationwide.