DSW (Designer Shoe Warehouse) showcases its fall collection in a new commercial, aiming to highlight that, at DSW, you can find dancing shoes for all the dance steps in life at warehouse prices.
The 30-second spot, titled “You Make Me Feel Like Dancing!”, features a range of persons on a set performing a variety of dance moves while wearing DWS shoes. Each dancer is sporting a different pair, from sneakers and slip-ons to pumps and boots, and Chukka boots, Chelsea boots, and sneakers. The ad aims to highlight that DSW shoes are “grooving shoes”, “flowing shoes”, “moving shoes”, “glowing shoes”, “designer shoes”, at “warehouse prices”.
The song used in the ad is the 2014 single “Hey Mami”/”Play It Right” by American indie pop duo Sylvan Esso (consisting of singer Amelia Meath and producer Nick Sanborn), from their eponymous debut album, released on May 12, 2014.