Burberry showcases its September 2017 runway collection, photographed by Alasdair McLellan in Edinburgh, Scotland, in a new advert.
The 60-second spot features some of the items included in the collection, described as “an unexpected mix of textures, colours and silhouettes”, which – according to Christopher Bailey – “finds the humour, and the beauty, and the pathos, and the sheer glorious eccentricity of the British way of dressing.” The Giant, the brand’s oversized reversible tote bag, with tartan and checks inside and out, finished with flashes of neon for an extra clash of colour, is in the spotlight, together with the vintage check baseball cap and outerwear in tropical gabardine and soft-touch plastics.
The Giant, available in Tartan and Leather, in Vintage Check, and in Tartan Cotton, can be purchased at $1.995 or $1.795, depending on the model.
The range of soft-touch plastics includes the Soft-touch Plastic Jacket ($1.295), the Soft-touch Plastic T-shirt ($550), the Tartan Soft-touch Plastic Cagoule ($1.395), the Tartan Soft-touch Plastic Hooded Car Coat ($1.795), and more.
Sock-grazing, faux-fur coats and jewelled earrings are also showcased, alongside tulle dresses, like the Short-sleeve Embroidered Tulle Dress ($3.495), the Floor-lenght English Lace Trim Tulle Skirt ($2.795).
The song used in the ad is the 1982 single “Maid of Orleans (The Waltz Joan of Arc)” by British band Orchestral Manoeuvres in the Dark (OMD), from their third studio album, “Architecture & Morality”.