Bell Canada promotes, in a new ad, its Fibe TV app, which enables users to watch their recorded shows anywhere in the world.
“The best TV service just got even better. Because now it lets you watch your recorded shows, anywhere. So now you can catch up on the latest trends, make time fly by, take five, and make the most of your ride. From anywhere in the world.” – the voiceover says in the 30-second spot, which features a young woman watching her favorite show, The Social (a Canadian daytime television talk show, which airs weekday afternoons on CTV and CTV Two and covers news, lifestyle and entertainment topics, giving viewers the chance for direct and live interaction through social media) at home, on her laptop, while having her morning cup of coffee, in a coffee shop, on her tablet, while having another coffee and a croissant, on her smartphone in the airport, while waiting for her flight, on her tablet again, during lunch, and in the taxi, and at an outdoor coffee shop, near an artesian well, in a city
“Watch your recordings anywhere. It’s one of the many ways Fibe TV is just better.” – the voiceover adds at the end of the spot.
The song playing in the background is the 2015 single “Fire and the Flood” by Australian singer-songwriter Vance Joy, which is included on the deluxe edition of his debut studio album, “Dream Your Life Away”, released in 2014.