Premier Inn has launched a new TV ad, showing you how work buddies Chapman and Steele ace their day at work together when “the heat is on”.
The 60-second spot, presented as a Moon&Stars production which gives the impression of presenting two partner cops starring in an action-packed film, features actually two sales men, Chapman and Steele, who have accomodation at Premier Inn, with unlimited breakfast, which they really enjoy, judging by the way they’re eating. The ad also introduces Assistant Operations Manager Ross Mallard, who is actually a worker at a Premier Inn hotel.
“Whatever your story, Premier Inn is a great place to start.” – the voiceover says at the end of the spot.
The song playing in the background is “The Heat Is On” by Glenn Frey, recorded for the 1984 American film Beverly Hills Cop and included on the soundtrack album.