Xbox has released a new commercial to promote the NBA 2K18.
The spot, titled “Handshakes”, features a guy walking through town and greeting NBA players on his way. Among the players starring there are D’Angelo Russell, Damian Lillard, Kyrie Irving, Paul George, DeMar DeRozan, Devin Booker and Isaiah Thomas. With the last three, the youngster has secret handshakes. Eventually, he arrives at an outdoor court, where he meets Irving for an one-on-one game.
The commercial, including also a short trailer, ends with the onscreen line “Run the Neighborhood”.
The song playing in the background is the 2006 single “Blending Soul” by vocal group The Soul Blenders.
The upcoming basketball simulation video game developed by Visual Concepts and published by 2K Sports, the 19th installment in the NBA 2K franchise, will be available for Microsoft Windows, Nintendo Switch, PlayStation 4, PlayStation 3, Xbox One, and Xbox 360. Kyrie Irving serves as cover athlete for the regular edition of the game, Shaquille O’Neal is the cover athlete for the special editions and DeMar DeRozan is the cover athlete for the game in Canada.
NBA 2K18 Prelude is available for free download starting September 8. The game can be pre-ordered for Early Tip-Off friday, September 15th.