Macy’s has launched its Back to School ad campaign, inviting you to dress the kids in A+ styles so they are guaranteed to have an amazing school year.
The 30-second spot, aiming to highlight that, at Macy’s, you’ll find something for every activity, from picture day to after-school sports and spirit days, features a bunch of kids on a school’s hallway, in the classrom, in the sports hall, and in the library, showing off a variety of dance moves while wearing items from the Back to school collection, including plaid shirt, denim skirt, denim jacket, printed prairie dress, destructed jeans, and more.
Besides clothing and apparel, there are also accessories that add personality to any look, including backpacks and lunch boxes featuring animated cartoons, such as Spider-Man, Mickey Mouse, PAW Patrol, Transformers, DC Comics Justice League, Hello Kitty, FAB Rainbow Emoji, and a variety of shoes, such as dress shoes, colton shoes, flats, ballet flats, and loafers.
The song used in the commercial is “Everybody Wants to Rule the World” by Brooklyn, New York-based band Care Bears on Fire, that was active until 2012.