Gap continues its “Meet Me In The Gap” fall campaign, which is “about bringing people together to discover the beautiful things we can create when nothing keeps us apart”, with a new commercial starring Cher and Future.
The 30-second ad, filmed in an all-white setting, features the pop icon and the rapper singing together a cover of Sly and the Family Stone’s “Everyday People” record from 1969, on some steps.
With reference to this duet, Future said that “It was cool to work with someone who is in the industry but has such a different background and life” from him. He also added that their “love for music really connected” them and that “She’s a true performer and a legend”.
The idea behind Meet Me In The Gap is that “when we meet people who are not like us, like not like us at all, when we take the chance to close the little gaps that exist between us, we’ll probably find we’ve more in common than all the stuff that keeps us apart”.
The campaign includes a series of other spots featuring various persons coming together to discover the cool sounds that happen when they combine their art or skills. Among them there are auctioneer Jake Grizzard, beatboxer Kaila Mullady, flutist Tyler Gerald, yodeler Kata Hay, a tap-dancing duo, dribblers and a master beat-maker, artist Gloss Black and dancer Fik- Shun, and others.