Dolce & Gabbana has launched a new ad campaign for The One Eau the Toilette, starring Emilia Clarke, who has joined the Dolce & Gabbana family as the new ambassador of The One for Women.
The 60-second spot, directed by Italian filmmaker Matteo Garrone, features the talented British actress, who gained worldwide recognition with her role in the hit series Game of Thrones, dressed in a little black dress, on the streets of the Italian city of Naples, interacting with real people living their daily life, smiling, laughing, eating spaghetti, and dancing. The song playing in the background is “Tu vuò fa’ l’americano” (“You want to be an American”), a 1965 Italian hit written in Neapolitan, combining swing and jazz.
Emilia Clarke, whose irresistble smile and genuine warmth have been appreciated and praised by the Italian brand, has been named ambassador of The One because “Her fresh, natural beauty and authentic emotion capture the essence” of this fragrance, which is described as “a modern floriental eau de parfum combining contemporary fruit ingredients with the perfumer’s classic palette of white flowers”.
The One, featuring notes of zesty Bergamot, Mandarin, Lychee, Peach, Madonna Lilly, Vanilla, Amber, and Musk, comes in a bottle that pays homage to perfumery tradition while being a perfect example of luxurious style. The One range of products also includes body lotion, shower gel, and The One perfume for men.