Desigual showcases its Autumn-Winter 2017 Exotic Jeans collection in a new ad, inviting you to “find your exotic side”.
The spot, described as “a love story between girls with their own personalities and their own style of denim jackets”, stars Lia Kim, the South Korean queen of “popping” (the dance made to conquer the streets), dancing dressed in the jacket Clau (€119.95), a denim jacket featuring embroidered details with sequins and knitted floral sleeves, and jeans Blake (€109.95), dark blue jeans with embroidered flowers. As the ad continues, other two women, with different personalities, that explore their styles through jackets, are shown.
The brand also highlights that all types of jackets, from stretch to bomber, made with love and with the character that defines Desigual, are available, as well as a variety of jeans, from skinny to boyfriend, ripped and slim.
The song used in the commercial is “Aventura” by Austrian pop musician and rapper Mavy Phoenix, from her debut album, “Prophet”, released earlier this year, on March 31.