Apple showcases the all-new iPhone X in a commercial focusing on the major upgrades made to this smartphone.
The spot highlights that the iPhone X features a full screen, made of the most durable glass ever, with no Home button, the most powerful and smartest chip ever in a smartphone, A11 Bionic, which can recognize your face with Face ID and enables you to unlock and pay with a look, radically new cameras with Portrait Lighting, animojis, and augmented reality.
The song used in the ad is the latest single by New-York based duo Sofi Tukker, “Best Friend”, feat. NERVO, The Knocks & Alisa Ueno, and released on September 12th, which soundtracked also the Apple launch event.
The spot also informs that the iPhone X is due out November 3rd. Nonetheless, it is also mentioned that “this device has not been authorized as required by the rules of the Federal Communications Commission.” and that “is not, and may not be, offered for sale or lease, or sold or leased, until authorization is obtained”.