GUCCI presents, in a new commercial, the notes of GUCCI Bloom, the first women fragrance by Alessandro Michele.
The spot reveals that this fragrance, which is designed to celebrate the authenticity, vitality and diversity of women, features notes of tuberose harvested from India and jasmine to leave a fresh petal scent on the skin, combined with Rangoon Creeper, a unique flower discovered in South India that changes from white to pink to red when it blooms with a slightly powdery, floral perfume, and that is used in fragrance-making for the first time, according to the brand.
GUCCI Bloom is available as a 50 and 100 ml Eau de Parfum, in a lacquered bottle in a vintage powder pink shade with a Gucci label appliqué. A 50 ml bottle costs $92 and a 100 ml bottle costs $124.
The song used in the ad is “Schoolhouse” by Oliver Coates & Mica Levi.
The Gucci Bloom film campaign, directed by Glen Luchford and starring Dakota Johnson, Hari Nef and Petra Collins, features the song “The Rip” by Portishead (Universal Island Records Ltd).