Fairy promotes the Fairy Non Bio laundry detergent in a new advert done by agency Leo Burnett London.
Set to the rhythms of the children’s song “Head, Shoulders, Knees and Toes”, the 40-second spot features these body parts in a succession of images illustrating babies, kids and their family, enjoying little moments.
According to the brand, Fairy Non Bio, which has been voted no. 1 laundry brand for sensitive skin, is gentle on your skin, caring for your loved one, whatever their age.
The song “Head, Shoulders, Knees and Toes” has been documented as early as the 1950s. Children might dance while they sing the song and touch their head, shoulders, knees, and toes in sequence while singing each word.