BT Sport Being Dele Advert Song – Dele Alli

BT Sport TV Advert - Dele Alli

BT Sport has launched a new ad campaign done by creative agency AMV BBDO, aiming to highlight the wide range of live sport beyond football that is available on BT Sport.

The 90-second spot, dubbed “Being Dele”, features the England and Tottenham Hotspur midfielder Dele Alli swapping his sport for others, including rugby, basketball, boxing and cricket, and going up against the likes of Saracens Maro Itoje, NBA Superstar Dramond Green, UFC’s Joanna Jędrzejczyk, WBO European title holder Anthony Yarde, Australian cricket captain Steve Smith.

The ad, written by Caio Giannella and directed by Pedro Martin-Calero featuring also Real Madrid’s Gareth Bale, Frank Warren, Ricky Hatton, Michael Vaughan and Graeme Swann, is set to the rhythms of the 2015 hit “Soy Yo” by Colombian band Bomba Estéreo, from their fourth full-length album, “Amanacer”, released in 2015.

BT Sport also informs viewers that anyone signing up for BT Sport for the first time before August 15th, 2017 will get their initial year free.

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