BMW UK has released a new advert, stating that “With Online Connectivity, Smartphone Integration and Real Time Traffic Information, the new BMW 1 Series connects you to the road beneath you, and the world around you”.
The 30-second spot, set to the rhythms of the 2017 single “Systemagic” by English group Goldfrapp, taken from their seventh studio album Silver Eye, showcases the BMW M140i Shadow Edition 5-door with optional equipment (which can be purchased for £299/month, £6.579 initial rental), and the three features, online connectivity, smartphone integration and real time traffic information.
The BMW 1 Series BMW 116d Sport 5-door can be purchased from £199/month, with £4.465 initial rental.
According to the car manufacturer, the BMW 1 Series features everything that BMW stands for: “solid build quality, beautiful interiors, and a drive that will make you want to take the long route home” – all in a compact body. The BMW 1 Series also boasts “near perfect” weight distribution and rear-wheel drive, BMW EfficientDynamics technologies, including Automatic Start/Stop function, Optimum Shift Indicator and Brake Energy Regeneration, which guarantee outstanding consumption and emissions.