SEAT UK urges people, in its latest advert, to “Start Moving”.
The 60-second spot, presenting the all-new SEAT Ibiza, focuses more on the moving part and features a wide variety of people, both men and women, of all ages and backgrounds, dancing.
The ad, set to the rhythms of “Mas Que Nada” by Sergio Mendes feat. Black Eyed Peas, begins with a young woman in a field, moving her arms into the air, and continues with various scenarios alternated with captures of the new Ibiza speeding down a road and drifting. A woman is dancing in the subway, a guy working in a parrot shop, who set free some parrots, is dancing among the birdcages, a woman is dancing in a chandelier store, another one in an empty swimming pool, another one in the middle of the street, three students are dancing in sync on the basketball court, two employees in a fast-food restaurant are hugging each and are improvising some quite original dance moves on the spot, a guy is dancing in a grocery store.
The all-new SEAT Ibiza, which made its public debut at this year’s Geneva Motorshow, in March, comes “full to the brim with the most advanced technology, spectacular dynamism and a notable increase in interior space”. Luca de Meo, president of SEAT, said that “The new SEAT Ibiza will make a great leap forward for the brand and it is called to set a turning point in the segment”.
The Spanish brand highlights that the new SEAT Ibiza offers quality usually found in higher segments and is aimed at clients who “not only know what they want and live with a young and dynamic spirit, but also at those that are looking for a more sophisticated touch that want the latest and most advanced technology at their fingertips in order to find simple solutions in their day to day lives”.