Samsung promotes the Samsung DeX in a new commercial, highlighting that with DeX you can turn any place into a
workplace as it enables you to connect your Galaxy S8 to a monitor, keyboard and mouse for a desktop experience powered by your phone.
The 60-second spot features an American journalist traveling to Barcelona and using her Galaxy S8 and a DeX dock for work. After visiting various places in El Born (one of Barcelona’s trendiest and most popular neighborhoods), she writes down her impressions on her smartphone and, as soon as she gets back to her hotel room, hooks the phone up to a monitor and continues to write. She uses DeX also in a cafe’, where she finds a desktop, in order to search for a place on the Internet, and then goes to that place, which proves to be a beach, and takes a photo of a man fishing in the company of his young son. Back at the hotel room, she crops the image so that only the boy would appear and includes it in her article. After going through it once more, the journalist sends the article to her boss and then she starts preparing for the trip back home. On the plane, she sees a man reading her article, already published in the newspaper she’s working for, and that brings a smile on her face.
The spot ends with the onscreen line “Leave your computer behind.” and with the brand’s tagline, “Unbox your phone”.