British mobile network operator EE has launched a new ad campaign starring Kevin Bacon to promote its extended customer offer, including 6 free months of Apple Music, with the possibility for users to stream and download music videos without using the mobile data allowance.
The 40-second spot features the American actor taking EE customer Lisa out of economy class on a plane and into EE Class, informing her that they’re currently flying “at an altitude of six free months of Apple Music”. The young woman is given also a glass of champagne before being twirled into a large seat by Bacon, who plays on his Apple Music app Tom Jones’ “Give a Little Love”. When a man asks if he can receive Apple Music too, Bacon says he can, mentioning that when he streams or downloads “banging tunes” the data is on EE. Later on, he plays also the 2016 single “Touch” by British girl group Little Mix, from their fourth studio album, “Glory Days”, when another passenger asks the flight attendant for “a little mix” in his drink.
The spot ends with Bacon sitting on his crew seat and informing asking passengers to buckle up. “You’ve got the music and the data, but buckle up there’s a Storm…zy coming!” – he says and then clicks on his Apple Music app to play “Big For Your Boots” by Stormzy.
This campaign runs across TV, digital, print, social media, OOH/DOOH and cinema.
The American actor has started his collaboration with the EE mobile network in 2012, starring since then in several ads based on the Six Degrees concept and his various film roles. Last year, he appeared in an Apple Music advert together with Britney Spears, wearing the singer’s Oops red catsuit.