Walkers presents its unique on pack promotion and urges you to be a “pay day baller” with Walkers Pay Packets in a new advert.
The British snack food brand is giving the you a chance to feel like a #paydayballer during its biggest ever campaign to date. With a guaranteed prize pool of £2 million, all you need to do is open up a pack of Walkers to find out immediately if you’ve won. Prizes are instant £5 CASH wins plus weekly (£540), monthly (£2,200) or annual pay packets (£28,200). Furthermore, those purchasing multi packs will be in with a chance to win a free Walkers 6 pack.
The 30-second spot features a mother who finds a winner pack of Walker while preparing the lunch boxes for her kids. Richer with £2.200, she starts doing what she has dreamed of: takes a cab and goes to the coffee house for a large coffee, shows off her dancing skills on the street, alongside street dancers, throws with money, and goes to indulge herself at a beauty saloon.
The song used in the ad is “Ante Up (Robbin-Hoodz Theory)” by American hip hop duo M.O.P., from their fourth studio album, “Warriorz”, released in 2000.