The English fruit drink brand Robinsons, owned by Britvic, has launched a new advert, urging viewers to enjoy the pure refreshment of water and fruity juice with its new Refresh’d.
The 30-second spot, aiming to highlight that this “delicious, refreshing” drink is made with spring water and real fruit, features the journey through nature of a straw immersed in Refresh’d. The straw goes across green hills, passes through red apples and raspberries, and dives into a spring with fresh water.
The song used in the ad is a cover of the rural hippie anthem “Going Up the Country” by American blues rock band Canned Heat, from their 1968 album “Living the Blues”.
Launched at the end of March, Robinsons Refresh’d is available in three tasty flavour combinations, Raspberry & Apple, Orange & Lime and Apple & Kiwi, for those looking for lower sugar fruit drink options, with no added sugar.