Emporio Armani is introducing the new fragrant pair from Armani Beauty, Because It’s You for women and Stronger With You for men, in a film series titled “Together Stronger”, consisting of three episodes that explore the depths of unconditional and joyful love.
Directed by Fabien Constant, the trio of three-minute episodes titled “Together We Are Unstoppable,” “Together We Can Fly” and “Together We Will Touch The Sky”, follow Paul (played by Mick Jager’s son, actor James Jagger) and Laura (played by Italian model and actress Matilda Lutz), two artists in love with each other, living in New York City, who prove their love to each other by transforming each situation into a positive experience. At the end of each episode, that finds them on the top of a building, on the roof of a yellow taxi stuck in a traffic jam, and on a metallic beam up in the sky, they say their fragrances’ names, “Because It’s You” and “Stronger With You”, as a way of expressing their love.
The song playing in the background in the three episodes is “Powerful” by Major Lazer feat. Ellie Goulding & Tarrus Riley, from their 2015 album “Delirium”.
The Italian brand’s new fragrances are available as a 30, 50 and 100 ml Eau de Parfum, and the prices are $49 for 30 ml, $69 for the 50 ml and $89 for the 100 ml size.