Hailey Baldwin is the latest brand ambassador of Bolon eyewear in the USA, Europe and China (including Hong Kong and Macau).
The American supermodel, described by Bolon as a “perfect fit to represent the brand with glamour and femininity”, stars in a campaign including TV advertising, internet, print and in-store, that debuted earlier this year, in March.
Hailey appears in a brand movie which presents her in the Bolon secret portraits and aims to encourage people to express their personal style, to be their true self, “unique, modern, and fashionable”. “It’s only about playing. Playing fashionista. Lolita. Fatale. A Lover. Baller. Unbreakable. Incognito. Diva. Breaking barriers. Know no limits. Play with fire. Play hard. And when it gets too hard, just remember: it’s only about playing.” – says the supermodel in the 90-second spot, introducing herself and concluding her “speech” with the line “And I play me”.
The campaign includes also visuals that have been shot in Los Angeles, featuring Bolon’s tagline, “Be real, be unique, that’s my style, that’s my Bolon eyewear”.
Hailey Baldwin has joined the ranks of actress Anne Hattaway, who was named as Bolon’s brand ambassador early in 2016, and will continue to support the brand for Asia and Pacific markets and the Middle East.