Starbucks introduces the new Teavana craft iced tea in a 30-second ad, highlighting what makes this tea different.
“What makes the new Teavana craft iced tea different?” – asks the voiceover at the beginning of the spot, giving the answer himself: “Imagination”. “We take the finest black, green and herbal teas, and infuse them with the best flavor from nature. Like juicy peach, pineapple, or… something a little unexpected” – says the voiceover, referring to lime. “The most exclusive teas, nature’s freshest flavors, and the imagination to blend them together. It’s iced tea like never before. It all adds up to Teavana” – concludes the voiceover, mentioning that Teavana is available everywhere.
The spot ends with Teavana’s four new bottled craft iced teas: Passion Tango Herbal Tea (blending hibiscus tea with Thai lemongrass, apple and cinnamon), Peach Green Tea (blending green tea with peach , Pacific Northwest mint and lemon verbena), Mango Black Tea (blending black tea with tropical mango flavor and hints of lime), and Pineapple Berry Blue Herbal Tea (blending green rooibos with hibiscus, pineapple and blueberry flavors).
The song playing in the background is “Firewalker” by Los Angeles’ Afro/Latin Funk powerhouse Jungle Fire, from their debut LP, “Tropicoso”.