“Breaking the two hour marathon barrier is impossible. Everyone knows that. History knows it. Science knows it. Anyone in their right mind knows it. It’s crazy. Nobody can run that fast for that long. So, we’re doing it”, says the voiceover in the latest Nike commercial.
The 60-second spot introduces Breaking2 whith the purpose to breakh the 2-hour marathon barrier.
In order to realize a sub two-hour marathon, Nike has teamed up with several teams of leaders across several fields of science and sport.
The track playing in the background is Blindness by The Fall.