Marc Jacobs has launched the Spring 2017 Eyewear campaign, starring Kiko Mizuhara.
The spot, set to the rhythms of “Hips” by Wiping Out Thousands (from their 2012 album “This Came First”),
features the 26-year-old American-born model and actress walking into a dime store and transforming into several versions of divas and party queens as she tries Marc Jacobs sunglasses.
The new collection includes Metal Twist Sunglasses ($200) – aviator, round and oversized – inspired by Marc Jacobs jewelry, featuring a unique metal detail, Oversized Twist Sunglasses ($220), Spotted Havana Sunglasses ($155), Rocket Sunglasses ($220), Flat Metal Sunglasses ($170), Faceted Optyl Sunglasses ($135), Panda Double “J” Sunglasses ($220), Wild Rectangular Sunglasses ($250), Oversized Cat Eye Sunglasses ($250), Aviator Sunglasses ($130), Double Wire Round Sunglasses ($200), Round Bridge Sunglasses ($160), and others.
The Japanese It girl is an old friend of the fashion house. Earlier this year, she wore Marc Jacobs Spring 2017 to the “Nova” press conference in Tokyo.