The Dutch sports equipment and clothing brand HEAD continues its Players Only ad campaign, launched a month ago with an ad featuring Novak Djokovic showing off his dancing skills, with a new commercial. This time, the star is Alexander “Sascha” Zverev, who shows us how he prepares before a match with his Game Face.
The 50-second spot features the German tennis player, currently the youngest player in the ATP top 10, in the Players Only locker room, practicing, with the lights turned off, his Game Face by holding a flashlight below his face and looking in the mirror to see which one suits him best.
When his “training” is interrupted by a caretaker, who turns the lights on and looks at him with inquiring eyes, Zverev takes his stuff and heads out.
On the court, he displays his “cool” game face, which seems to be one of his allures as two young girls in public say “I love his face”.
The spot ends with the hashtag #PlayersOnly.