Beats by Dre continues its “BE HEARD” campaign with a new commercial, highlighting that Beats powers the world’s greatest basketball players to make their statement on the biggest stage.
The campaign, which debuted three weeks ago with world heavyweight champion Anthony Joshua, ahead of his fight
with Wladimir Klitschko, and starred also Houston Texans’ quarterback Deshaun Watson and skiers from the world-famous Black Crows ski company, features, this time, LeBron James, Kevin Durant, Draymond Green and James Harden, all using the Beats Studio Wireless headphones and the Beats Powerbeats3 Wireless Earphones.
As the iconic song “Seven Nation Army” by American rock duo The White Stripes (from their album “Elephant”) is playing, the legendary basketball players are shown heading determined towards the court, getting ready for the game, and then shouting at the top of their lungs, before the tagline BE HEARD appears.
The Beats Studio Wireless headphones (reviewed as the “Best Bluetooth Wireless Headphone” of 2015 and 2016), available in Matte Black, Gloss Black, Gloss White, Gold, Titanium, and Metallic Sky, cost $379.95 and the Powerbeats3 Wireless earphones, available in Black, white, flash blue, siren red, shock yellow (+ trophy gold coming soon), cost $199.95.