Versace presents a new and bold cinematic campaign created by Nowness, a choreographed midnight courtship for its Spring/Summer 2017 athluxury-inspired collection.
The short film, titled All Nighters and directed by Ian Derry, features two young lovers illustrating the idea of embracing life to the fullest through dance. The couple, wearing sport-infused apparel, bend, flex, and interwine against an urban backdrop, on the rhythms of the track “I” by REZZ. “Sportswear is the future of fashion. Making it unique and luxurious is the challenge I took on this season. This is a collection that is all about freedom.”, stated artistic director Donatella Versace, who conceived also the Spring Summer 2017 campaign, starring models Edie Campbell and Anna Ewers in the Kentucky countryside, surrounded by horses.
The athluxury collection includes the hooded nylon trench and the nylon hooded parka with Color Curve effect, inspired from wind capture in sails, compact jersey leggings with Color Curve effect, Versace embroidered logo compact jersey T-Shirt, a long, formal, sleeveless vest with V neck collar, curve stretch pants, a hooded nylon color curve jacket, featuring large leather pockets and hardware details, a gridlock pencil skirt, T-bar leather platform sandals, the Palazzo Empire Bag available in a bold color palette, that gives a distinctive look to this season’s must-have bag, the leather Stardvst bag, knit pieces, such as the pleated chevron knit maxi dress, the fluid chevron knit top, the pleated fluid knit wave skirt, Greek Key pieces, such as Greek Key sweatshirts, leggings, sports bras, sweatpants, and Ice Baroque sports bras, leggings, and tanks.