Samsung showcases the Galaxy S8’s Infinity Display in three new ads, highlighting that “when you unbox your phone, you unbox the entire universe”.
The first spot, titled “Lantern”, features the Samsung Galaxy S8 capturing a lit candle, which is taken by a woman and put in a lantern that she releases into the night sky. Around her, dozens of people are doing the same thing, turning thus the darkness into a sea of light. The second spot, titled “Whale”, features a diver getting out of a cage to be closer to a whale, and the third spot, titled “Astronaut”, features an astronaut getting out of a spaceship to explore the universe. All the three spots end with the tagline “Unbox your phone”.
The South Korean manufacturer states that the Infinity Display has an “incredible end-to-end screen that spills over the phone’s sides, forming a completely smooth, continuous surface with no bumps or angles” and “it takes up the entire front of the phone, flowing seamlessly into the aluminum shell”, resulting in “a beautifully curved, perfectly symmetrical, singular object”.