Quaker has launched a new ad campaign, titled “Break Out the Good”, to promote its products.
One of the spots invites you to break out the good with Quaker Chewy Granola Bars, described as “a yummy snack that brings the whole crew together”. The 30-second ad features a group of kids on bicycles going all together to welcome a new boy in the neighborhood, whose parents have just bought a house and are moving in. They don’t go empty handed, but with a small trailer with Oaker Chewy Granola Bars (which seems to be the “crew’s” usual snack) in it.
The spot ends with the voiceover saying that these bars are made of 100% whole grains and real chocolate chips, and adding the tagline “Break Out the Good”.
The song playing in the background is “Good To Be Alive” by American singer, songwriter, and record producer Andy Grammer, from his 2014 album “Magazines or Novels”.