Qantas has launched a new ad campaign to promote the innovative and luxurious Boeing 787-9 Dreamliner, described as “the most advanced long-haul aircraft of its type anywhere in the world”, that will operate direct non-stop Perth-London flights starting March 24, 2018.
The campaign marks also the airline’s Perth-London flights officially going on sale, passengers being able to purchase tickets starting from April 26, 11.30am. Prices start from $2270 for a return economy, $4250 for premium economy and $9725 for business class.
The campaign, titled “Our spirit flies further”, highlights through a series of ads that the new Qantas Dreamliner non-stop service between Perth and London gives customers the chance to bring their loved ones closer together. The spot presenting the Charlton family shows a young woman (wife and mother) whose husband is gone for weeks from home for professional purposes and she remains alone with their two little daughters. Even though she keeps in touch with her mother on a daily basis, video chatting with her and exchanging letters, when her birthday approaches, she starts feeling nostalgic. Her husband, who returns in time for her birthday party, gives her a precious gift, that almost brings tears of joy into her eyes: Qantas tickets for the entire family to go see her mother.
The spot showcases how well passengers are treated on a Qantas aircraft, highlighting the comfort they enjoy while traveling, as well as the professionalism of the crew members, and ends with the emotional encounter between the young woman and her mother, that tugs at the viewers’ heartstrings.
The song used in the ad is a cover of “Feels Like Home to Me”, written by Randy Newman and first recorded by Linda Ronstadt, who released it on her album “Feels Like Home” in March 1995. The most successful version of the song was a version performed by Chantal Kreviazuk and released as a single from the 1999 soundtrack Songs from Dawson’s Creek.