Marc Jacobs Fragrances presents the new Daisy fragrance in a commercial starring Kaia Gerber.
The 15-second spot features Cindy Crawford’s daughter (15), smelling a daisy, swinging in a swing and enjoying the
scent of this new fragrance from Marc Jacobs, pulverized on the back of her neck by a peer.
The Marc Jacobs Daisy fragrances include Daisy Eau de Toilette, coming in a weighted glass bottle featuring a gold-tone cap with a soft daisy decal in pink, white and yellow, is an interpretation of Daisy with a more fruity and bubbly scent story, Daisy Eau So Fresh, which is a charming twist on the classic Daisy fragrance, and the Marc Jacobs Daisy Dream, which is a fruity floral fragrance with a light and airy touch, coming in a glass bottle enveloped in a shawl of laced daisies and is topped with a silver cap and adorned with gold hues and accents of daisies.
Kaia Gerber, who is new face of Marc Jacobs beauty, promoting also the lipgloss, has appeared in fashion ads also for Alexander Wang and Miu Miu.
The track playing in the background is Dream Baby Dream by Suicide.