Lacoste promotes its new fragrance Lacoste Pour Femme Légère, launched this year, in a 30-second commercial highlighting that it’s inspired by a timeless elegant woman and “champions sophisticated style worn with unconventional attitude”.
This fragrance, which is a new flanker to 2003’s Lacoste Pour Femme, described as “very feminine”, “light” and “unprecedentedly sensual”, features notes of purple freesia, Iranian jasmine, Himalayan cedarwood, velvet skin, and others.
The spot, aiming at showcasing that Lacoste Pour Femme Légère embodies the free spirit of today’s women, shows a young woman wearing a beige trench coat over a white top and a crossover flat bag with the brand’s logo, walking through the streets. When she comes across a puddle and jumps over it, an alligator is shown looking at her. She turns her back and looks at it, as well, and then keeps going.
Lacoste Pour Femme Eau de Parfum Légère is available in 30, 50 and 90 ml.
The commercial ends with the tagline “Beautifully unexpected”.
The song used in the commercial is “Circles” by Laura-Louise a.k.a. LL.