The British beauty, fashion, and lifestyle blogger Sophie Hannah Richardson stars in the latest TV advert released by Hyundai to promote its multi-award winning i10.
The 90-second spot features the gorgeous London-based blogger, known for her mermaid hair, unique style and creative beauty tutorials, driving an i10, while sporting bold stylish outfits matching her blue hair, such as a long sequin dress in blue and silver, and a sequin bralet & hotpant co-ord, worn with high heels and accessorized with blue sunglasses. Before hitting the road, Sophie puts on blue lipstick and later on walks in the empty parking lot, showing off her tattoo on the left leg.
The song used in the ad is “Good Vibes” by PLS&TY feat. Cosmos & Creature, released this year, in February.
The South Korean manufacturer highlights that this small hatchback is complemented with a range of new advanced connectivity features, such as intelligent safety systems, touchscreen navigation, Apple CarPlay, audio system with DAB, steering wheel remote controls, automatic air conditioning system, bluetooth connectivity, connectivity USB & AUX, and smartphone docking station. Optimized chassis settings provide enhanced ride, handling and steering feedback, and the new powertrains let drivers make the most of every drive, whether winding through country lanes or cruising on the motorway.
The Advanced driver assistance technologies, such as the Lane Departure Warning System, the Front Collision Warning System, the Tyre Pressure Monitoring System, the Hill-start Assist Control, the Static Bending Lights, Electronic Stability Control and Vehicle Stability Management, help drivers keep the i10 on track and out of trouble.