Novak Djokovic is showing off his dance skills in the latest commercial for Head, one of the biggest brands of tennis equipment.
The 60-second spot features the tennis legend entering a locker room, for “players only”, carrying a large sports bag in which he carries, as we get to see a few seconds later, a large stereo that he uses to listen to “Alive and Kicking” by Simple Minds. As the music starts playing, he starts dancing around like nobody’s watching, obviously feeling the rhythm.
After this original “warm up session”, he turns the music off and walks out of the room like nothing happened.
Djokovic has starred in other ads for Head, in one of the latest, released in 2016, promoting the HEAD Graphene Speed tennis racket. Another ad for the brand was shot back in 2013 with Andy Murray.