GUESS Spring 2017 Collection Commercial Song

Emma Stern – GUESS Commercial

GUESS continues the ad campaign promoting the brand’s Spring 2017 collection with a new 60-second commercial, starring Hailey Baldwin, Emma Stern and Stefano Sala.

The spot, directed by Matthew Bokor, features the trio on the beaches of Malibu and in one of the most iconic Beverly Hills hotels posing for the international fashion photographer Rayan Ayash while sporting pieces in the spring collection, described as “effortlessly boho and vibrant “. The two gorgeous blondes are wearing long silk dresses, such as a single-shoulder dress with flounce, shorts, tops, a perforated pattern sweater, while Sala is wearing jeans, shirts, T-shirts, and shorts.

The song used in the ad is “Broken Homes” by Tricky featuring P.J. Harvey.

This spring season, the American clothing brand and retailer celebrates its 35th Anniversary with a GUESS Originals capsule collection, titled GUESS Originals 1981 Anniversary Capsule, and iconic advertising campaign, starring Hailey, the latest GUESS girl, and Stefano Sala, who showcase the limited edition pieces in the collection.