The UK’s leading bed retailer has launched a new ad campaign, titled “That’s what Dreams are made of”, created by M&C Saatchi.
Directed by Phil Hawkins through Re:production, the spot features the path of a Dreams mattress, with a young couple sleeping on it, from the factory, to a Dreams store and then on a truck, to be delivered at a specific address. The delivery guys, handling the mattress with care, take it to the bedroom and make sure that the couple’s sleep is not affected by any kind of noise.
The advert ends with the voiceover saying “Made with care. Handled with care. Delivered with care. That’s what Dreams are made of”.
The soundtrack music is a cover of “Dreams” by The Cranberries, performed by Amber Leigh Irish.
Dreams offers a wide range of products, from divan beds, wooden, metal and upholstered beds to adjustable beds, kids’ beds and sofa beds, plus fantastic ranges of bedding, bed linen and bedroom furniture, at the lowest possible prices, according to the company, which is a manufacturer and a retailer, with over 150 stores nationwide.