Citroen UK showcases that the new Citroen C4 Picasso and Grand C4 Picasso are made for life’s journey and invites you to discover Citroen Advanced Comfort for unrivaled levels of comfort and ambiance, in a hilarious new advert, featuring a family’s winter holiday which doesn’t go at all as planned.
The 30-second spot shows a family going to a ski resort, where they encounter all kind of “surprises” and bad moments: ice that makes the father slide and fall with all the skis on him, a huge queue at the chairlift, a hit in the nape of the father’s neck with a ski, a descent outside the ski track. All in all, the experience was not a very pleasant one, and the photos taken are a proof of that. However, the ride back home is a pleasant experience thanks to Citroen Advanced Comfort on their Citroen C4 Picasso, which makes the entire family can’t wait for the road.
The song used in the advert is “Wintertime”, original music from Alex Jaffray & Gilles Facérias produced by Hercules (LG production).