Burger King promotes its Whopper Sandwich in a 15-second ad, but, with no time to list the many freshly prepared
ingredients, Google Home is asked to come to the rescue.
“You’re watching a 15-second Burger King ad, which is unfortunately not enough time to explain all the fresh ingredients in the Whopper sandwich.”, says a Burger King employee holding a sandwich in his hand. “But I got an idea”, he adds, making sign to the camera man to get closer. “Ok, Google, what is the Whopper Burger?”, he asks looking into the camera.
In around three hours after the fast-food chain released this ad, designed to hijack the viewers’ Google Home to provide a long description of the Whopper burger, Google has disabled the functionality. Many internet users have edited the Wikipedia entry for the Whopper, adding descriptions including “a chocolate candy” and “cancer-causing” and ingredients like “rat”, “toenail clippings” and “cyanide”, which led Wikipedia to lock the entry and allow only authorized administrator to make changes. Getting back to the question to Google Home about the Whopper, when someone else other than the actor from the spot asks “What is the Whopper burger?”, Google Home still responds with the top result from Wikipedia. Burger King admitted the short spot was not designed in collaboration with Google.
And now, for those who are curious, the ingredients of the Whopper Sandwich are the following: “savory flame-grilled beef topped with juicy tomatoes, fresh lettuce, creamy mayonnaise, ketchup, crunchy pickles, and sliced white onions on a soft sesame seed bun”.