“Unbelieve. It’s our mantra. Our battle cry. We unbelieve that great taste and good for you can’t go together.” – this is the message conveyed in the latest commercial released by Bai.
“We’re taught that we should dream big. Ignore the impossible. That asking questions is a good thing. Until we start asking too many. Then we start hearing a lot of “because”. You know what? Because sucks. And it never solved anything. So at Bai, we had to make a choice: follow the crowd and fall in line or be one of the unconvinced, the ones who take conventional wisdom and unbelieve.”, says Justin Timberlake in the 70-second spot, featuring people who push their limits practicing all kind of outdoor sports, some of them extreme. “When you unbelieve, it’s more than a state of mind. It’s a statement about your potential. It’s the flash that sparks a revolution. And the glowing ember inside all of us that refuses to ever, ever go out. Unbelieve that there’s no new ideas under the sun. Unbelieve that the little guy can’t take on an entire industry. Unbelieve that great taste and good for you can’t go together. And if you’re able to unbelieve, life can be unbelievable.”, adds the artist.
The drinks brand’s range of products includes Bai Antioxidant Infusions, the five-calorie drink offering fresh fruit flavor infused with coffeefruit, coming in a wide variety of flavors, such as Brasilia Blueberry, Congo Apple Pear, Ipanema Pomegranate, Limu Lemon and others, Bai Bubbles, which overflows with exotic tastes, sweetness & essential effervescence, Antiwater (Super Purified Water Infused with Antioxidants), Cocofusions, Supertea, and Black.